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Who Are Your Customers What do they value, what do they want Doing business on the Web does not make you an Internet company. You are what your customers need you to be: a hairdresser, a plumber, a retailer, a bank or whatever they are looking for. The Internet is merely a tool to advertise your presence The customer wants to be connected, to find you, to either know you exist or know there is someone out there who can assist them. Consumers are interested in what you can provide, be it your address so they can walk through your door, product information or just that you exist and they can find you when ever they want. If you are in business adopt a vision of the Internet's power. It is a tool to connect you with consumers. The Internet is as relevant in the lives of people as newspapers radio and TV. Your customers are those people that live in your town, they use the Internet, can they find you on the local web directory. To list on the Wanganui directory