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Business Owners Please Get With The Program It was Saturday evening and the statement was made "I have all this rubbish to get rid of, where can I hire a bin" In this day and age the logical answer was, hop on the Internet and search the Web, and this was done. The enquiry keyed in was "hire a bin (geographical area)" and this search enquiry brought forth a list of results. Was it of any use, not a scrap, the search engine had done its job and the serps were displayed, except for one result they were all from directories, the usual stuff, name address and phone number. Was this of any use to the person who on Saturday evening wanted to know, where can they hire a bin for rubbish, how much will it cost, what are the bin sizes and how long can they have it. Information that can be easily provided the 21st Century It appears businesses are still doing business like they were in the 1980's, listing basic information in a directory. The Internet is 40 years old; the Web was created in 1990. It is now the year 2009. Can we please have websites that communicate People are on-line, what will it take for New Zealand businesses to start using the business tools now provided. PS: Pick any business, type a few enquires into a search engine, do you find the information that should be there. How will these businesses cope with the Social Media? We still have a long way to go Contact Firstsearch

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