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A Letter to Retailers I walk past the door of your shop and wonder What do you have inside that may be of interest to me No, I am not coming in to browse, browse for what I don't know what you have for sale And what you have I may not want That will waste your time and mine Could you please tell me? What you have for sale I asked, could you put up the information on the Web But you didn't I asked, could you tweet me via Twitter But you didn't I walk past the door of your shop and wonder Is the door shut to new ideas? You have a business to run In a few years time where are you going to advertise Is it time to use the Social Media? The news is not dead, the news is online The newspaper model is broken It is time to use the Social Media Contact Firstsearch

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