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Social Media Another Channel The Social Media, forget the corporate speak, it is just business, another channel for telling the world (your customers and potential customers) that you exist. And if you exist, how you, and your products can solve their problems. Happened to be looking for the answers for two questions and went looking for the website of the corporate that could give me the answers. Found the website, very nice, obviously designed by an advertising agency, an online brochure in other words. No answers, maybe it was my fault, couldn't get a handle on the navigation, kept putting me to another area of the brochure. Figured out they were using Twitter, yep, but what's this, pages and pages of reply tweets to others users who were obviously asking questions. Naturally was no semblance of order, just words in reply, what was the subject, maybe they were all asking the same questions. In fairness there were a couple of tweets pointing towards a website which had the information, yep; you guessed it, the brochure website. Went back on the Web searching and found comments from a spokesperson of the corporate which went something like this: "We are thrilled with the Social Media, the only way to use Twitter is for one to one communication with our customers" Now this is a big corporate with thousands of customers, how did they communicate with their customers before. I think they have got the Social Media all wrong. It is not a text messaging service to answer complaints, while the rest of their marketing carries on as before, as though the world has not changed. All the expensive TV commercials and corporate hype is not going to impress if I cannot find the answers to my two questions. I do now know the answers, (found them elsewhere in several blogs) But why could not this corporate put the information on their website presuming all the other user tweets they replied to, were all asking the same questions. Maybe the organization is stuck, and the social media is just another corporate buzz word they pay lip service to. Maybe their Marketing Departments should realize that there is world outside television commercials and press releases. Better not tell them about the newspapers; that would be too much for them to take in Contact Firstsearch

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