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Write to Firstsearch.co.nz 42A College Street College Estate Wanganui 4500 New Zealand Phone +64 06 3456 981 Mobile 021 259 2590 |
About Us We research, prototype and engage in proof of concept. Our interest is in investigating the relationship between the businesses and the customers who want to find the businesses. |
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Own, manage, operate, work in a business in Wanganui. Does your business, sport or organisation have a website Can it be found in the search engines for the keywords or keyword phrases a potential customer may type into the search box if they wished to find you See text and video about website best practices Text and Videos A search engine friendly site is a customer friendly site Any search engine works on the principle that a customer types into the search box, words or a phrase in the expectation that they will locate a business that has the information relevant to the enquiry they make. Therefore it is incumbent upon a website owner to ensure that the information contained in the Title Tag (s) and Description Meta Tag (s) are relevant to the customer query and match the on page text. Don't worry about the Keyword Meta Tag it is of little use to the Search Engines. Concentrate on the Title Tags (a different one for each page) When a person keys an enquiry into a search engine search box, the search engine does not go out and search the Web, it searches its own records and if a website owner has not advised the search engines by way of the title tags that the site exists, a potential customer may not find what they are looking for For example: a customer types in the word electrician wanganui and if the webpage title tag contains the word electrician wanganui, a match is made and the customer locates the business they require. Success all round. But if the customer types in the word electrician and the website page although well constructed has words in the title tag such as, home page, (or) solar power, (or) for everything electrical, but not the word electrician wanganui, no match can be made. Suppose the viewer was searching for a furniture removal company as they were moving to a new home. It is likely they will type into the search box the words furniture removals or furniture removal company, but suppose the company that could do the job for them had words in the title tag like: Transport You Can Trust, the company has just sabotaged their ability to be found. It is highly unlikely the customer would type into the search box: transport you can trust, when they are looking for a furniture removal company. Also the words electrician, electricians and electrical are three different words to the search engines and will deliver different results. The same applies if a person keyed into the search box the word accountant but the site title tag contained the word accountants. So website owners optimise your title tags for the words or phrases the customer is likely to type into the search box when they want to find you, and use different title tags for each page. Use words descriptive of your industry or business, what you sell or the service offered, customers are looking for product and services Some SEOs recommend that it's best to keep your title tag to 70 characters or less and separate title tags for each page For more information on how to make your website search engine friendly for all search engines please read How to make a website search engine friendly If you have an enquiry please use the contact us information above. Privacy We do not disclose or pass on your personal information in any way unless required by law. Google Advertising Cookie and Privacy Policies The DoubleClick DART cookie is used by Google in the ads served on publisher websites displaying AdSense for content ads. When users visit an AdSense publisher's website and either view or click on an ad, a cookie may be dropped on that end user's browser. The data gathered from these cookies will be used to help AdSense publishers better serve and manage the ads on their site(s) and across the web. Nothing sinister about this but to keep the legal eagles happy we have to advise you and because publisher sites and laws across countries vary, Google are unable to suggest specific privacy policy language, so to cover all bases and as it is a requirement we at Firstsearch advise the following : Google, as a third party vendor, uses cookies to serve ads on your site. Google's use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content netwok privacy policy. We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. Interest-based advertising will allow advertisers to show ads based on a user's previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. "sports enthusiast"). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network. As an example, if they visit a number of sports pages, we will add them to the "sports enthusiast" interest category. The end result is you will probably see more ads tailored around what you seek. They call it interest-based advertising. Terms While our responsibility is to operate a good site and provide excellent service to our listings, we are unable to make any warranty or representation on the sites listed. You should be aware, you are dealing directly with the merchants and www.firstsearch.co.nz takes no responsibility for any services and products provided by the merchants. You should refer to the merchant if you have any questions about their terms, services and products |
Research has shown the trend that more people use the Web than the back of a telephone book when seeking to contact a business. People are looking for information that is found more readily on the Web And the businesses with websites, do they present websites that are search engine friendly. By this is meant is the website able to be found by the search engines, are the signposts present which say to the search engines, we exist, find, index, list us so the searching customer can find us. If this process does not take place and there are no signposts in the code behind the site, a website is nothing more than a piece of paper that can be read electronically, a website which cannot perform its function of advising the searching public of the products and services offered by the business. As we move further into the Internet Age a web presence is no longer "a nice to have", it is a commercial necessity, therefore websites must perform if they are to meet the needs of the customer. An important part of our work is Local Search. The Web is global and searching is global but as customers are more likely to go online rather than look in a book to find information about and from local businesses we are prototyping and applying proof of concept to local search in Wanganui. Potential customers are researching online so they can buy offline (overseas research statistics) While having a website should be the preferred option for anyone in business, for many reasons this is not a reality so businesses wishing to reach the customer online are opting to provide information for others to publish on-line for them. They the business control the information, the advertising factor, and use a third party as a platform Businesses that operate in Wanganui either solely or as a branch are invited to submit their websites to the google custom search engine. Please use the form to your left. Businesses without websites are invited to view the options for having an on-line presence without a website Here While our focus is on the businesses in Wanganui Region we do not dis-allow businesses from around New Zealand from listing with us. In fact it is encouraged as part of our on-going research. We welcome any enquiry. |
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How to be listed on www.firstsearch.co.nz Advertising Options The legal stuff we have to put in. Advertising is accepted on the understanding that it is in good taste and the advertiser warrants that he / she is entitled to advertise said products services or goods, and that such advertising complies with any / all legal requirements. The publisher (when advised) will exercise the right to remove copy which fails in this matter without recourse to the advertiser. The advertiser also agrees to indemnify the publisher against and from any proceedings, demands, costs, judgments, or / and any liability arising from the advertising Firstsearch.co.nz operates the websites: www.firstsearch.co.nz, and www.searchspa.com (motels hotels resorts accommodation in New Zealand, Australia and the Pacific Islands ) carrying advertising and information for businesses interested in reaching customers online so they may benefit the customers and therefore themselves Return to Home Page |