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The Silent Salesman No one can doubt that the Internet and the Web has had a profound effect on how a business attracts customers. On how customers can find what they wish to buy. The Web is not just for buying and selling online, it is where customers and potential customers go to seek information about who and what is available in the off-line world The Web is a media, an information channel used by millions of people, every minute of every day. People research online so they can buy offline And no doubt business owners as individuals also use the Web This begs the question; why don't local businesses display their products, their goods, the items they have for sale, online. People are looking to buy so why not tell them what is available in the local shops offline For anyone in business, cost matters so why not use the Website as a Silent Salesman quietly going about the business of presenting what the business has for sale. But just as you would not send a salesperson out into the physical world without the tools to help him or her do the job, it is also necessary to ensure that the Website is a fit and proper citizen to represent your business Your website could well be the first contact a potential customer makes. What does your website say about your business? As we drive forward with the Social Media we should not overlook the fact that the tweets may be delivering the potential customer to your website Is your silent salesperson, your website, a fit person to represent your business It's worth thinking about Contact Firstsearch