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Thoughts opinions writings questions various articles about the changing world of the Internet Age.
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Internet Job Ads to Overtake Newspaper
Web Retailers Are Doing Well
GRPs Are Becoming Antiquated
There is a Large Boulder Coming
Consumers Research On-line and Buy Off-line
What Scares Me
Do NZ Businesses Want Broadband
Web Statistics -What are They
Lessons of the Internet
Local Search in Wanganui
Where is New Zealand Going. OECD Report
Perception or Branding
Painting a Picture
It's all a matter of perception
Thinking up a ladder
Why you should be seen on the Internet
Who are your customers
ROI Matters
Who Visits / Buys
The Internet the 4th Media
NZ Companies and the Internet
China Ahead of New Zealand
Households use the Internet
To find local products
Men and women view websites differently Gender Bias
What were they thinking in 1995
$400 million dollars to spend The Future of Advertising
The cost
of advertising on the web
What will the Web be like in 2015
Marketing Fundamentals
Marketing Sociology and Technology
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Ever Been to a Library An Analogy
Why Businesses Should Not Allow Advertising Agencies to Manage Their Websites
Ferrit Was Fated to Fail Flawed Business Plan
Newspapers Radio TV Web The Purpose of Advertising
The Future of Newspapers Part One
Part Two Part Three
Not the Brightest Tool in the Shed Why They Did It
Why a Business Should Advertise Written 150 Years Ago
You may not use the Internet but your customers do The Cardinal Rule
Control has passed to the consumer The Empire of the Consumer
Are agencies interested in the best interests of their clients Do Agencies Care
How New Zealand Businesses Waste Money and and Upset Customers
How to Start to Build a Website Pencil and Paper
Will New Zealand survive the Internet Age Internet Age in NZ
Local business Main Street & Local Search
The Web is a The Silent Salesman
Why Wanganui without the H
From Hunter gatherers to the Social Media
Twitter Demystified
A Letter to Retailers
What's the Excuse this Time
Preaching to the Converted
Words Matter
Nice Website But What About the Customer
Google Hoist By Own Petard
(Retailers) Shooting Themselves in the Foot
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Resources for Website Owners
How To Inject an Extra Million Dollars each Year into the Wanganui Economy
Marketing in a Recession and Twitter the Social Media for People in Business
The Social Media Extends the Reach of Advertising
The Social Media Experiment Blog & Update
Ban That Site
Brand Awareness
Rubbish
Twitter Was Built For Business
Corporates Got it Wrong
Having a decent website should be a natural part of business
Advertising Needs an Audience, it is Just Plain Economics
Dislike of Traditional Media
Do We Need Another Portal
Met a Person Who Said They Don't Advertise
Nobody Reads the Newspapers Anymore / Yeah Right
Within Five Years Where Are You Going to Place Your Advertising
Stepping Out of the Walled Garden
Without News on Paper
Advertising Today and Business People
Newspapers problems and the Web
Newspaper Pay for Content
Advertising Decisions
Recession What Recession
Dual Names a Cause for Confusion
Are the Adopter Categories Still Valid
Insight and Motivation
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