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Thoughts opinions writings questions various articles about the changing world of the Internet Age.

We welcome any comments on the subjects.


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Internet Job Ads to Overtake Newspaper

Web Retailers Are Doing Well

GRPs Are Becoming Antiquated

There is a Large Boulder Coming

Consumers Research On-line and Buy Off-line

What Scares Me

Do NZ Businesses Want Broadband

Web Statistics -What are They

Lessons of the Internet

Local Search in Wanganui

Where is New Zealand Going. OECD Report

Perception or Branding

Painting a Picture

It's all a matter of perception

Thinking up a ladder

Why you should be seen on the Internet

Who are your customers

ROI Matters

Who Visits / Buys

The Internet the 4th Media

NZ Companies and the Internet

China Ahead of New Zealand

Households use the Internet To find local products

Men and women view websites differently Gender Bias

What were they thinking in 1995

$400 million dollars to spend The Future of Advertising

The cost of advertising on the web

What will the Web be like in 2015

Marketing Fundamentals

Marketing Sociology and Technology

Ever Been to a Library
An Analogy

Why Businesses Should Not Allow Advertising Agencies to Manage
Their Websites

Ferrit Was Fated to Fail
Flawed Business Plan

Newspapers Radio TV Web
The Purpose of Advertising

The Future of Newspapers
Part One   Part Two   Part Three

Not the Brightest Tool in the Shed
Why They Did It

Why a Business Should Advertise
Written 150 Years Ago

You may not use the Internet but your customers do The Cardinal Rule

Control has passed to the consumer The Empire of the Consumer

Are agencies interested in the best interests of their clients Do Agencies Care

How New Zealand Businesses Waste Money and and Upset Customers

How to Start to Build a Website Pencil and Paper

Will New Zealand survive the Internet Age Internet Age in NZ

Local business Main Street & Local Search

The Web is a The Silent Salesman

Why Wanganui without the H

From Hunter gatherers to the Social Media

Twitter Demystified

A Letter to Retailers

What's the Excuse this Time

Preaching to the Converted

Words Matter

Nice Website But What About the Customer

Google Hoist By Own Petard

(Retailers) Shooting Themselves in the Foot

Resources for Website Owners



How To Inject an Extra Million Dollars each Year into the Wanganui Economy

Marketing in a Recession and Twitter the Social Media for People in Business

The Social Media Extends the Reach of Advertising

The Social Media Experiment Blog & Update

Ban That Site

Brand Awareness

Rubbish

Twitter Was Built For Business

Corporates Got it Wrong

Having a decent website should be a natural part of business

Advertising Needs an Audience, it is Just Plain Economics

Dislike of Traditional Media

Do We Need Another Portal

Met a Person Who Said They Don't Advertise

Nobody Reads the Newspapers Anymore / Yeah Right

Within Five Years Where Are You Going to Place Your Advertising

Stepping Out of the Walled Garden

Without News on Paper

Advertising Today and Business People

Newspapers problems and the Web

Newspaper Pay for Content

Advertising Decisions

Recession What Recession

Dual Names a Cause for Confusion

Are the Adopter Categories Still Valid

Insight and Motivation