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Are you in business in the 21st century
It is your business, your money and the evidence out in the market place is overwhelmingly that your potential customers are migrating to on-line
Your competition is coming in from overseas and the people you want as customers buy from them
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In the last two decades a revolution has been occurring in how any business attracts customers
It is up to the business owner to compete online, have you thought of the reason why they buy online, maybe because they are online and cannot find the local business online, maybe they would like to buy locally (walk into the shop) but the information from the local business as to the products available is not to be found
The Internet Age
1945: The publication of the paper "As we may think" by Vananeer Bush. Important because it set out the reasons why we needed an improved communication system
1969: Development and the implementation of various networks were taking place and by the late sixties they knew the Internet as a communication network, worked.
1990: The Web was created by Timothy Berners-Lee (now Sir Timothy) he brought into being the World Wide Web (www) and chose the Internet as the Communication Network to run the Web on. He also developed the first browser
1995: The release of the first commercially produced browser "Netscape"
1998: The Web was mainstream, with many different browsers and many websites
2000 plus: The social networking sites, Facebook, My Space, Bebo, Linkin and others, all for communicating and hanging out with friends online.
2006: Twitter, the social media or micro-blogging site, messages of 140 characters.
2011: Google plus.
All these developments building on what had gone before and there is no stopping. Witness the rise of the mobile phone and the applications they now carry. People are connected and connecting on-line.
We are at the start of one of the greatest sociological changes in history with more changes to come and these will affect us not only as individuals but also our dealings with customers and they with us.
There is no stop the world. And any person in business who considers they are not or will not be affected is not facing the reality of the 21st century.
Yes, people will still buy retail but how they receive advice as to the products offered, or where they see the offerings, or how they hear about the availability of goods is no longer dependant on the media of the 20th century.
Get your own domain name, your own website and as the kids say get with the program, because the world and how businesses attract customers is changing very fast
We have come full circle, the people who know best about their business are the people in business. The Internet Age provides the business tools to enable people in business to become their own advertising agency. To venture out where the customers are - on-line.
