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Are you in business in the 21st century

It is your business, your money and the evidence out in the market place is overwhelmingly that your potential customers are migrating to on-line

In the last two decades a revolution has been occurring in how any business attracts customers.

Let's Inject an Extra Million Dollars Each Year into the Wanganui Economy

The Internet Age

1945: The publication of the paper "As we may think" by Vananeer Bush. Important because it set out the reasons why we needed an improved communication system

1969: Development and the implementation of various networks were taking place and by the late sixties they knew the Internet as a communication network, worked.

1990: The Web was created by Timothy Berners-Lee (now Sir Timothy) he brought into being the World Wide Web (www) and chose the Internet as the Communication Network to run the Web on. He also developed the first browser

1995: The release of the first commercially produced browser "Netscape"

1998: The Web was mainstream, with many different browsers and many websites

2000 plus: The social networking sites, Facebook, My Space, Bebo, Linkin and others, all for communicating and hanging out with friends online.

2006: Twitter, the social media or micro-blogging site, messages of 140 characters.

All these developments building on what had gone before and there is no stopping. Witness the rise of the mobile phone and the applications they now carry. People are connected and connecting on-line.

We are at the start of one of the greatest sociological changes in history with more changes to come and these will affect us not only as individuals but also our dealings with customers and they with us.

There is no stop the world. And any person in business who considers they are not or will not be affected is not facing the reality of the 21st century.

Yes, people will still buy retail but how they receive advice as to the products offered, or where they see the offerings, or how they hear about the availability of goods is no longer dependant on the media of the 20th century.

Get your own domain name, your own website and as the kids say get with the program, because the world and how businesses attract customers is changing very fast We have come full circle, the people who know best about their business are the people in business. The Internet Age provides the business tools to enable people in business to become their own advertising agency. To venture out where the customers are - on-line.


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Recent Comment and
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We are in the 21st century

And the 21st century requires the business tools of the 21st century such as your own website and your own domain name

A website built following the guidelines, policies and rules of the major Search Engines. (So you can be found in the search engines)

Is your website findable in the search engines Rules and Guidelines

A website that you or someone in your business can and will update.


Like it or not

Whether we like it or not, it cannot be denied that the world of advertising has changed and to compete business people must follow the customer online

Where you advertise is entirely up to you, (the person in business) but if you limit your advertising to the traditional media, you are limiting the number of potential customers who can be made aware of your business

Customers are not waiting 'till you place an ad, they are online searching

Participate, there are many articles blogs and websites commenting on the present status coming changes, consider forming a group to discuss the best practices and developments.

The world is changing very fast, potential customers are on-line and anyone in business to survive will have to learn the new ways to attract and keep them.

The public is on-line and people in business must follow. Consider the future with no newspapers in print, yes this is entirely possible, where will you advertise, get ready now, be prepared.


Join twitter logo

On its own Twitter may seem strange but there are many applications available such as Tweetdeck and Seesmic that make its use very rewarding such as linking to websites and directing potential customers to your shop


In using Twitter as a business tool, hard sell seldom works, your tweets should be personal and authentic as your wish is to build a relationship with your customers.

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