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Good Reasons Why the Internet / Web Your customers use it. If you are not on the Web you are missing the customers who use the Internet. People research on-line so they can buy off-line The Web is not about websites, it is about providing information to potential customers. It is the Media of the 21st Century There are massive changes happening in the world, recession is the word used, and the change is structural not a cycle. When we come out of it, as we will, it will not be business are usual or as done in the past. The old ways of attracting customers will be just that, the old ways, they will still come into your shop to buy, but how and where they obtain the information where to shop, what to buy, who to contact, will be a new ball game. The Australians are coming. In reality they are already here. The Web created in 1990 came into wide spread use in 1995 with the release of the first commercially produced browser. Every country had the opportunity to start at the same time. What happened in New Zealand. The websites may say .co.nz but many are owned by overseas people. It's not too late for NZ businesses to enter the field and get the customers back. Telecom is giving up the back of the telephone book Yes, they recognized the trend, they divested themselves of the Yellow Pages. Customers are not using the back of a telephone book. Customers are online and businesses are following. Sold The chief executive in a newspaper article stated it was sold because the public was going on line. It was sold to a Canadian Company, so not only do you send money out of town when you advertise in a publication with declining useage, you are also sending your money out of the country Wanganui needs a USP A Unique Selling Point, a reason why it should exist, a reason why more people and new industry should come here. An aware population and a business community recognizing the changes that are occurring is a positive reason People have choices They look for things to buy. We live in an instant society. People are not waiting until a business tells them via the newspapers, radio or television. The people have the Internet and look online. It's the Internet Age An age when people are making their own choices about when, where and how they want to receive the advertising. The world is changing. Media in New Zealand, as elsewhere in the world, is undergoing major changes as it responds to new technologies, and alternative mediums in the form of online and digital communication. Many of these changes are driven by consumer preference. It's cost effective Place a directory listing and you are advertising online to buyers in Wanganui and people from out of town with a static listing. See the advertising options It promotes your town Creates awareness of your business. www.firstsearch.co.nz is the place people visit to find contact information for employment, houses for sale and businesses information contact us