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Marketing Fundamentals Sales v Marketing Across the country people are working away and they have job titles such as Marketing Manager or Marketing Assistant or Marketing Executive, you get the picture, and they are doing a good job but what they are doing, is it Marketing or is it Sales Definition from a marketing textbook "Fundamentals of Marketing by William J Stanton" Marketing is a total system of business activities designed to plan, price, promote and distribute want-satisfying goods and services to present and potential customers. Note, the words 'total system of business activities' and ask yourself are the people with the titles engaged in these activities. Or are they pre-occupied with the sales aspect with the promotion of the product being outsourced to an agency that undertakes advertising in print, radio and television. The classical view, the product is priced and pushed. Then along came the Web and it opened up a whole new marketing world. Now if the people with the titles were "Marketing" they would be using the Web as a marketing tool, but how many of the "Titles" have any idea about the Web, a product present and potential customers use extensively. How many know the rules, policies and search engine guidelines. How many know how a website fits into a marketing plan. And it is no use contacting the advertising agency because their culture is in print, radio and television, mass media advertising which the web is not. See the problem; the nice titles don't fit with the job requirements. But the businesses carry on as they have done before because they have a person with that title so they must know what they are doing. We are now in the 21st century, the Internet Age and to succeed a complete re-think is required in the fundamentals of marketing Contact Firstsearch